Lia Zhu

Reclaiming a storied brand that defines luxury

• Brand positioning
• Messaging
• Identity system design

Agency: 1000WATT
Year: 2023
Creative Director: Patrick Sanders
Peer Designer: Brandon Sonnier

Logo and identity system design for a startup real estate brokerage locating at Seattle, WA.

Drawing on the musical connotations of the word “ensemble,” we developed letterforms that evoke overlapping sound waves and water ripples. These forms not only reflect the natural elements of the Pacific Northwest but also embody the harmonious energy Ensemble aims to convey.

Agency: 1000WATT
Year: 2023
Peer Designer: Brandon Sonnier

Homegenius is a Randian company that whose sights were on innovating for the entire real estate industry through a combination of data science, AI technology, services, and relationships that were decades deep. After a successful rebrand, the work extended into the homegenius website itself with an extensive and comprehensive content strategy plan designed for user empathy. Because homegenius serves four separate audiences with this site, 1000Watt team reorganized the navigation experience to be persona-first, rather than product-first. We did this by developing a top nav ‘mega menu’ system for users to quickly find the products that solve for their particular needs. A comprehensive style guide was created for the homegenius internal development team.

Agency: 1000WATT
Year: 2022
Creative Director: Patrick Sanders

• Brand strategy
• Brand foundation
• Brand messaging
• Copywriting
• Identity
• Creative direction
• Digital-first design systems
• Brand management guidelines

My contribution: Identity design and web design

Agency: 1000WATT
Year: 2021
Creative Director: Patrick Sanders
Peer Designer: India Myers

Georgia’s top real estate law firm stands out from the fine print.
• Logo and identity system
• Collateral
• Web design and development

Agency: 1000WATT
Year: 2020
Creative Director: Patrick Sanders

Re-branding the nation’s third largest wholesale mortgage lender.

Agency: 1000WATT
Year: 2020
Creative Director: Patrick Sanders

This year, Walmart decided to invest more in the digital realm. As posters and personalized guides were still being provided, more information and benefit details are available through the new developed mobile Smart Page. We also developed Dashboard for Walmart associates to manage their benefits all-year-long, and view their benefit history.

Agency: Liquid Agency
Creative director: Aldo Mollinedo

Everybody in Walmart can shine. This year we focus on individuals' stories about how they plan their futures using Walmart's offerings and being confidence about it.

Creative Director: Kylie Emers

The concept for this year's benefit communication is "Walmart helps you to thrive, because you matter." We introduced hand-drawn elements to bring out the imagination of all possibilities you can have within Walmart's community.

Creative Director: Kylie Emers

A New Year gift to Chinese clients from Umpqua Bank. This Calendar features the Solar Terms through four seasons. 

Powered by advanced business intelligence tools and technology, GoodData helps its clients to navigate data and get information into forms where actions can be taken. Liquid Agency helped GoodData to redefine its brand and bring its site forward in terms of design and functionality.

The approved concept is called "insight explosion." By using triangle patterns emanating from a device or a point of data and expanding organically for different users, it suggests unlocking the enjoyable power and freedom that insights bring.

Creative Director: Joe Bartolucci

By 2030, millennials will make up 50% of the US workforce — a fact particularly important for employers that know future success depends on their ability to attract and retain the best young talent. A deep understanding of millennial and the key demographics and trends that unite them is critical to keeping both business and company culture vital, which is why Liquid Agency created a snapshot into the mindsets and priorities of this important audience.

Technology, mobility and access, among other things, have dramatically changed the retail landscape. In the new world, the consumer is in charge. This infographic demonstrates how retailers and brands succeed with continued sales growth through building meaningful relationships with their consumers.

Creative director: Alfredo Muccino
Team member: Emily Buchholtz

HSSV and Liquid Agency worked together and created a campaign that would help inspire donors to contribute to the cause. The concept emphasizes that every pet deserves a second chance at life and shows how donors may "paint a better future" for that animal.

Creative Director: Zoe Philips
Team members: Jesse Amborn, Christy Zilka

When Portland streetcar extended its line that connects the west and the east of city – the "Loop", Liquid Agency helped to create a launch campaign that evokes excitement and knowledge about the new extension of the streetcar line through the attributes of approachable, positive, and smart.

Creative director: Joshua Berger
Team member: Sarah Cline